You have seen the padlock icon in the address bar, but do you know what it actually does? SSL and HTTPS protect the data moving between your visitors and your site.
What SSL Does
An SSL certificate encrypts information so it cannot be read by third parties if intercepted. This matters for everything from login details to credit card numbers.
HTTPS Builds Trust
Browsers warn users away from unencrypted sites. That warning is enough to scare off cautious customers and tank your credibility.
SEO Benefits
Search engines prefer secure sites. Moving to HTTPS gives your rankings a small but real advantage, and it is essentially free today.
