Your domain name is more than a web address. It is your digital real estate, your email identity, and part of how customers remember you. Choosing one poorly is expensive to fix later.
Keep It Short and Simple
Short names are easier to type, say, and remember. Avoid hyphens, numbers, and confusing spellings. If someone hears your domain on the radio, can they type it correctly on the first try?
Choose Your Extension Wisely
A .com remains the safest default, but .co, .online, and country extensions are perfectly valid for many businesses. Pick the extension that matches the trust level your audience expects.
Protect Your Brand
Once you settle on a name, register the closest variations to stop competitors from squatting on them. Your domain is a long-term asset, so treat it that way from day one.
