You can do everything right in marketing and still lose money if the website itself drives people away. Here are the development mistakes that cost conversions.
Slow Load Times
Every extra second of load time costs you visitors. If your pages are heavy, people leave before they even see your offer.
Poor Mobile Usability
Tiny buttons, overlapping text, and pinch-to-zoom frustration send mobile shoppers to your competitors.
Confusing Navigation
If visitors cannot find what they need within seconds, your bounce rate climbs and your sales follow.
Broken Forms and Links
Nothing kills trust faster than a checkout or contact form that errors out. Test every form and link on a regular basis and fix issues immediately.
